WAKO

Kickboxing has evolved — and so has WAKO.

Representing over 149 nations, WAKO stands as the world’s leading governing body for kickboxing: fast-growing,
Olympic-recognized, and united by purpose.
 

This new brand marks more than a visual update — it’s a global declaration.
A modern, disciplined identity that reflects the professionalism, unity, and ambition of our sport on every stage —
from local clubs to world championships.
 

Built on the values of Respect. Excellence. Unity. Discipline. Inclusion. Honor.
The new WAKO identity unites athletes, coaches, and federations under one shared standard —
clear, confident, and Olympic-ready.
 

Every color, every line, every design element serves one purpose:
To showcase kickboxing as a world-class sport, driven by integrity and powered by its people.

ONE WAKO. ONE CHAMPION. ONE BRAND GLOBALLY.

Welcome to the new era of kickboxing.
KICKBOXING. UNITED BY PURPOSE.