WAKO Champion -Point of Marketing
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The power of sport! Some weeks before the UEFA EURO 2016 everybody talks about marketing possibilities in sport, so does the Point of Marketing. All big players like Coca Cola, T-Mobile, Samsung, Nivea do it. They invest in sport and in the Austrian football team who have qualified for the EURO 2016. But what potential do these testimonials have? What’s the role of content marketing? Lots of companies use the positive effect of sport for their brands and invest in sport. Showing social responsibility and image care are the main goals of this strategy. But not only very popular sports and their athletes like soccer are of interested for companies and can benefit. Nicole Trimmel, manifold WAKO World- and European champion in kickboxing, acts as brand ambassador of Felix Austria. On stage she talks about how you get a World Champion and how to stay on this top level. CEO Peter Buchauer explains: “Nicole is the best of the world – Felix wants to be the best of the world too. So there are a lot of things which we have in common. Nicole is also part of the team meetings of the Felix management and acts as a speaker/trainer there for our employees. She is the perfect testimonial for us as she connects everything in one person.” WAKO fighters has current value! Photos: Christopher Brines
The WAKO piece on marketing through champions struck me as a sharp look at how sport and branding intertwine. It’s not just about sponsorships — it’s about transforming athletes into living ambassadors of discipline, energy, and national pride. What I liked most was the acknowledgment that authenticity sells better than flashy ads. It oddly connected in my mind with this article https://egamersworld.com/blog/jackpot-software-how-it-works-ecD0Gpfnek explaining how jackpot software depends on structure, timing, and trust, much like sports marketing does. Still, I wish the WAKO article had dug deeper into digital storytelling and how federations can use social media to amplify these values globally.
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I really enjoyed reading about WAKO’s Champion Point of Marketing and how it’s all about creating lasting connections and celebrating athletes’ achievements. The way they build excitement and engagement is a great example of successful marketing in action. This reminds me of how seo outreach works—it's not just about reaching a broader audience but creating genuine relationships that resonate with the right people. By building those connections through the right channels, just like WAKO is doing, businesses can amplify their message and create a stronger impact. Engagement, whether in sports or digital marketing, is key to success.